yourapp.comFree and powerful, or simple and focused
Google Analytics 4 costs nothing and connects to the whole Google marketing stack. Revenue arrives when you send purchase events yourself, through gtag or Tag Manager. ownlytics connects to 
Stripe, 
Polar, 
Dodo or 
Creem and gets every payment, renewal and refund from the provider, then credits it to the visit that brought the buyer.
| ownlytics | Google Analytics 4 | |
|---|---|---|
| Pricing | Self-hosted: one-time payment of $49, lifetime updates. Hosted: $9/month for 50,000 events or $19/month for 250,000. | Free. Analytics 360 is sold through Google sales; no public price. |
| Hosting | Self-hosted on your own  Cloudflare account (Cloudflare Workers + D1), installed with one command. Or hosted by us at ownlytics.xyz/app . | Hosted by Google. |
| Revenue | Stripe, Polar, Dodo Payments and Creem, connected with a key. Past sales import; renewals and refunds follow by webhook. | Ecommerce events (purchase, refund, begin_checkout…) that you send with gtag or Google Tag Manager. No native payment-provider connection. |
| Cookies | Your choice per site: first-party cookies, cookieless, or cookieless until consent. | First-party cookies _ga and _ga_<container-id>, kept for 2 years by default. |
| Data retention | You choose: 30 days to forever (the default). Payments are never deleted automatically. | Event data for explorations: up to 14 months (up to 50 months on 360). |
| Learning curve | One dashboard: sources, pages, revenue, funnels, realtime. | Very capable, with explorations, audiences and predictive metrics to learn. |
What ownlytics does differently
- No ecommerce tagging. Payment links are tagged by the script; server checkouts pass two metadata fields. See the code.
- AI traffic gets its own channel:
ChatGPT, 
Claude and 
Perplexity, next to search and social. - Readable Direct and in-app browsers (Instagram, TikTok,
Reddit, 
Telegram…) credited to the app. - Your data in your own Cloudflare account (or in a private workspace on Supabase, with Hosted), kept as long as you choose.
When Google Analytics is the better choice
- You run Google Ads and want conversions, audiences and bidding signals to flow between them.
- You need BigQuery export, app plus web measurement or predictive metrics.
- Your budget for analytics is exactly zero.
- A team already knows GA4 and has reports built on it. Many sites run both: GA4 for ads, ownlytics for revenue by source.
Competitor details as of October 2026, from their public pages: Google Marketing Platform, GA4 limits, GA4 cookies, GA4 ecommerce. Prices and plans change; check the source before you decide. Spotted something out of date? Tell us and we'll fix it.
Ask your AI agent, too
Every ownlytics install has a built-in MCP server. One command connects Claude Code, Cursor, Codex, Windsurf or VS Code, and your agent answers "which post made me money?" from your own data. The same numbers are in your terminal and behind read-only API keys.
claude mcp add --transport http --scope user ownlytics https://ownlytics.xyz/api/mcp --header "Authorization: Bearer dbk_YOUR_KEY"