<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"><channel><title>Ownlytics blog</title><link>https://ownlytics.xyz/blog/</link><description>Practical guides on revenue attribution for founders who sell online.</description><language>en</language>
<item><title>A weekly analytics review routine for solo founders</title><link>https://ownlytics.xyz/blog/weekly-analytics-review-routine-for-solo-founders</link><guid>https://ownlytics.xyz/blog/weekly-analytics-review-routine-for-solo-founders</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>A 20-minute weekly routine: six numbers to check, what each should make you decide, and when to ignore the week entirely.</description></item>
<item><title>Ad blockers and analytics: using a first-party proxy</title><link>https://ownlytics.xyz/blog/ad-blockers-and-analytics-first-party-proxy</link><guid>https://ownlytics.xyz/blog/ad-blockers-and-analytics-first-party-proxy</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>Ad blockers can hide visitors from your analytics. A first-party proxy serves the tracker from your own domain. Here is how it works and its limits.</description></item>
<item><title>AI agents reading your analytics: MCP explained</title><link>https://ownlytics.xyz/blog/ai-agents-reading-your-analytics-mcp-explained</link><guid>https://ownlytics.xyz/blog/ai-agents-reading-your-analytics-mcp-explained</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>What MCP is, how an AI agent reads your analytics through a read-only key, what it can and cannot see, and how to decide if you want it.</description></item>
<item><title>Answer engine optimization checklist for small sites</title><link>https://ownlytics.xyz/blog/answer-engine-optimization-checklist</link><guid>https://ownlytics.xyz/blog/answer-engine-optimization-checklist</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>A 12-point answer engine optimization checklist: page rules, brand facts, off-site mentions and a free weekly check. No citation can be promised.</description></item>
<item><title>Bot and referrer spam: how to filter your analytics</title><link>https://ownlytics.xyz/blog/bot-and-referrer-spam-how-to-filter-your-analytics</link><guid>https://ownlytics.xyz/blog/bot-and-referrer-spam-how-to-filter-your-analytics</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>Spot fake visits in your analytics with five quick checks, then keep them out of the numbers you use to make decisions about traffic and sales.</description></item>
<item><title>Cloudflare free plan and analytics: what fits</title><link>https://ownlytics.xyz/blog/cloudflare-free-plan-and-analytics-what-fits</link><guid>https://ownlytics.xyz/blog/cloudflare-free-plan-and-analytics-what-fits</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>What counts toward Cloudflare's free-plan limits when you self-host analytics, a rough traffic ceiling, and the signs it is time for the $5 plan.</description></item>
<item><title>Cold email tracking from send to sale, with UTM tags</title><link>https://ownlytics.xyz/blog/cold-email-tracking-from-send-to-sale</link><guid>https://ownlytics.xyz/blog/cold-email-tracking-from-send-to-sale</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>Tag every cold email link with utm_source, utm_medium and utm_campaign so each angle is measurable from click to revenue.</description></item>
<item><title>Connect Claude Code to your analytics in one command</title><link>https://ownlytics.xyz/blog/connect-claude-code-to-your-analytics</link><guid>https://ownlytics.xyz/blog/connect-claude-code-to-your-analytics</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>Add your analytics to Claude Code with one claude mcp add command, then ask which post made money. Setup, scopes, first prompts and common fixes.</description></item>
<item><title>Conversion funnel for small SaaS: three steps that matter</title><link>https://ownlytics.xyz/blog/conversion-funnel-for-small-saas-three-steps-that-matter</link><guid>https://ownlytics.xyz/blog/conversion-funnel-for-small-saas-three-steps-that-matter</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>A small SaaS needs only three funnel steps to find where buyers drop off: a pricing view, a checkout start and a paid sale. Here is how to set them up.</description></item>
<item><title>Cookieless analytics and GDPR: what to know</title><link>https://ownlytics.xyz/blog/cookieless-analytics-and-gdpr-what-to-know</link><guid>https://ownlytics.xyz/blog/cookieless-analytics-and-gdpr-what-to-know</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>Cookieless analytics reduces what a tracker stores, but it does not settle GDPR on its own. General information on what to check and who to ask.</description></item>
<item><title>Creem sales attribution explained, step by step</title><link>https://ownlytics.xyz/blog/creem-sales-attribution-explained</link><guid>https://ownlytics.xyz/blog/creem-sales-attribution-explained</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>How Creem sales, subscriptions and refunds get credited to the post, search or referrer that brought the buyer, and what to check when one goes unattributed.</description></item>
<item><title>Direct traffic explained, and what dark social hides</title><link>https://ownlytics.xyz/blog/direct-traffic-explained-dark-social</link><guid>https://ownlytics.xyz/blog/direct-traffic-explained-dark-social</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>Direct traffic is not just people typing your URL. Learn what hides inside it, how dark social inflates it, and how to split it into readable parts.</description></item>
<item><title>Do AI-referred visitors convert better? How to check</title><link>https://ownlytics.xyz/blog/do-ai-referred-visitors-convert</link><guid>https://ownlytics.xyz/blog/do-ai-referred-visitors-convert</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>Do visitors from ChatGPT or Perplexity buy more than others? Nobody can say for your site until you measure revenue per visitor. Here is how.</description></item>
<item><title>Do you need your own analytics server? Probably not</title><link>https://ownlytics.xyz/blog/do-you-need-your-own-analytics-server</link><guid>https://ownlytics.xyz/blog/do-you-need-your-own-analytics-server</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>You do not need a server to own your analytics data. A checklist for deciding between self-hosted on Cloudflare, hosted, or neither.</description></item>
<item><title>Dodo Payments analytics for indie founders</title><link>https://ownlytics.xyz/blog/dodo-payments-analytics-for-indie-founders</link><guid>https://ownlytics.xyz/blog/dodo-payments-analytics-for-indie-founders</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>Connect Dodo Payments with one API key and see which traffic source made each sale, with payment links tagged and checkout sessions supported.</description></item>
<item><title>First touch vs last touch attribution for solo founders</title><link>https://ownlytics.xyz/blog/first-touch-vs-last-touch-attribution-for-solo-founders</link><guid>https://ownlytics.xyz/blog/first-touch-vs-last-touch-attribution-for-solo-founders</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>First touch credits what introduced a buyer, last touch credits what closed the sale. Here is which to use, with a worked example and pitfalls.</description></item>
<item><title>Generative engine optimization basics for small sites</title><link>https://ownlytics.xyz/blog/generative-engine-optimization-basics-for-small-sites</link><guid>https://ownlytics.xyz/blog/generative-engine-optimization-basics-for-small-sites</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>What generative engine optimization (GEO) means for a small site, which steps are cheap and sensible, and what nobody can promise about AI citations.</description></item>
<item><title>How long do buyers take to purchase? Measure your own</title><link>https://ownlytics.xyz/blog/how-long-do-buyers-take-to-purchase</link><guid>https://ownlytics.xyz/blog/how-long-do-buyers-take-to-purchase</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>Time to purchase varies by product and source. Learn how to measure your own median, why averages mislead, and what it means for attribution.</description></item>
<item><title>How to find which post got you paid</title><link>https://ownlytics.xyz/blog/which-post-got-you-paid</link><guid>https://ownlytics.xyz/blog/which-post-got-you-paid</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>To connect a sale to the post behind it you need the referrer, the landing page and the payment. Here is how the three fit together.</description></item>
<item><title>How to know which blog post made a sale</title><link>https://ownlytics.xyz/blog/how-to-know-which-blog-post-made-a-sale</link><guid>https://ownlytics.xyz/blog/how-to-know-which-blog-post-made-a-sale</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>Page views don't show which article earned money. Here is how to tie each sale to the post a buyer read first, using links, ids and a simple checklist.</description></item>
<item><title>How to measure a Product Hunt launch beyond upvotes</title><link>https://ownlytics.xyz/blog/how-to-measure-a-product-hunt-launch</link><guid>https://ownlytics.xyz/blog/how-to-measure-a-product-hunt-launch</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>Tag your links, mark launch day, and track sales and revenue per visitor so you know whether a Product Hunt launch paid off.</description></item>
<item><title>How to track ChatGPT referrals in your analytics</title><link>https://ownlytics.xyz/blog/how-to-track-chatgpt-referrals</link><guid>https://ownlytics.xyz/blog/how-to-track-chatgpt-referrals</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>ChatGPT links carry utm_source=chatgpt.com and usually a chatgpt.com referrer. Here is how to find them, what gets lost, and how to check sales.</description></item>
<item><title>How to track conversions without cookies</title><link>https://ownlytics.xyz/blog/track-conversions-without-cookies</link><guid>https://ownlytics.xyz/blog/track-conversions-without-cookies</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>You can count conversions without cookies, but sales link to visits only from the same day. Here is what that costs you and how to work around it.</description></item>
<item><title>llms.txt: what it is and whether it matters</title><link>https://ownlytics.xyz/blog/llms-txt-what-it-is-and-whether-it-matters</link><guid>https://ownlytics.xyz/blog/llms-txt-what-it-is-and-whether-it-matters</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>llms.txt is a proposed Markdown file that points AI tools to your key pages. Its effect on search is unproven. Here is when it is still worth adding.</description></item>
<item><title>Measure a Twitter thread launch from click to sale</title><link>https://ownlytics.xyz/blog/measure-a-twitter-thread-launch-from-click-to-sale</link><guid>https://ownlytics.xyz/blog/measure-a-twitter-thread-launch-from-click-to-sale</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>Tag each tweet in a launch thread, then follow the click to the sale so you know which post earned money, not just which got likes.</description></item>
<item><title>One-time vs monthly analytics cost over three years</title><link>https://ownlytics.xyz/blog/one-time-vs-monthly-analytics-cost-over-three-years</link><guid>https://ownlytics.xyz/blog/one-time-vs-monthly-analytics-cost-over-three-years</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>A simple three-year cost model for a one-time analytics license versus a monthly plan, with break-even months you can recompute for any price.</description></item>
<item><title>Pay once or pay monthly: the arithmetic</title><link>https://ownlytics.xyz/blog/pay-once-vs-monthly-analytics</link><guid>https://ownlytics.xyz/blog/pay-once-vs-monthly-analytics</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>A $9 a month tool against a $49 one-time price. When do they cross?</description></item>
<item><title>Perplexity traffic: what to expect and how to track it</title><link>https://ownlytics.xyz/blog/perplexity-traffic-what-to-expect</link><guid>https://ownlytics.xyz/blog/perplexity-traffic-what-to-expect</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>Perplexity cites sources with links, so clicks usually arrive with a perplexity.ai referrer. Here is what to expect, what to count, and what to ignore.</description></item>
<item><title>Polar sales by traffic source: how to see what worked</title><link>https://ownlytics.xyz/blog/polar-sales-by-traffic-source</link><guid>https://ownlytics.xyz/blog/polar-sales-by-traffic-source</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>Connect Polar with a token and see which post, search or referrer brought each order, renewal and refund, with no extra tagging on buy links.</description></item>
<item><title>Refunds and attribution: why net revenue matters</title><link>https://ownlytics.xyz/blog/refunds-and-attribution-why-net-revenue-matters</link><guid>https://ownlytics.xyz/blog/refunds-and-attribution-why-net-revenue-matters</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>A source that sends buyers who ask for refunds looks better than it is. Here is how to attribute refunds to the original source and read net revenue.</description></item>
<item><title>Revenue per visitor, the metric that beats traffic</title><link>https://ownlytics.xyz/blog/revenue-per-visitor-the-metric-that-beats-traffic</link><guid>https://ownlytics.xyz/blog/revenue-per-visitor-the-metric-that-beats-traffic</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>Revenue per visitor shows which sources actually pay. Learn the formula, a worked example, and when the number misleads you.</description></item>
<item><title>Self-hosted analytics on Cloudflare Workers, explained</title><link>https://ownlytics.xyz/blog/self-hosted-analytics-on-cloudflare-workers-explained</link><guid>https://ownlytics.xyz/blog/self-hosted-analytics-on-cloudflare-workers-explained</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>How self-hosted analytics runs on a Cloudflare Worker and a D1 database in your own account, what you manage, and what you never have to touch.</description></item>
<item><title>Stripe Checkout UTM attribution walkthrough</title><link>https://ownlytics.xyz/blog/stripe-checkout-utm-attribution-walkthrough</link><guid>https://ownlytics.xyz/blog/stripe-checkout-utm-attribution-walkthrough</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>How to carry a visitor from landing page to Stripe Checkout so every payment, renewal and refund traces back to the post or link that sold it.</description></item>
<item><title>Subscriptions vs one-time sales attribution</title><link>https://ownlytics.xyz/blog/subscriptions-vs-one-time-sales-attribution</link><guid>https://ownlytics.xyz/blog/subscriptions-vs-one-time-sales-attribution</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>Subscriptions need attribution that follows renewals back to the first visit. Here is how credit works for one-time sales, trials, upgrades and renewals.</description></item>
<item><title>Traffic up but sales flat? What to check, in order</title><link>https://ownlytics.xyz/blog/traffic-up-sales-flat-what-to-check</link><guid>https://ownlytics.xyz/blog/traffic-up-sales-flat-what-to-check</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>When visitors rise and revenue does not, check source mix, landing pages, pricing page behavior, time to buy and attribution gaps, in that order.</description></item>
<item><title>UTM parameters, a complete guide for founders</title><link>https://ownlytics.xyz/blog/utm-parameters-complete-guide-for-founders</link><guid>https://ownlytics.xyz/blog/utm-parameters-complete-guide-for-founders</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>What each UTM parameter means, how to name them so reports stay clean, and how to keep them alive through checkout. Includes a naming checklist.</description></item>
<item><title>What to measure when you build in public</title><link>https://ownlytics.xyz/blog/what-to-measure-when-you-build-in-public</link><guid>https://ownlytics.xyz/blog/what-to-measure-when-you-build-in-public</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>Followers and likes feel like progress. Here are the five numbers that show whether building in public is actually bringing in buyers.</description></item>
<item><title>Why your payment dashboard cannot show where buyers came from</title><link>https://ownlytics.xyz/blog/why-your-payment-dashboard-cant-tell-you-where-buyers-came-from</link><guid>https://ownlytics.xyz/blog/why-your-payment-dashboard-cant-tell-you-where-buyers-came-from</guid><pubDate>Sun, 08 Nov 2026 06:00:00 GMT</pubDate><description>Stripe-style dashboards record who paid, not the visit before it. See what they miss and the small change that adds the traffic source to each sale.</description></item>
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